AD-Q
(conducted through the mail and now online)
AD-Q offers you a complete merchandising package, priced
so reasonably that it has to pay for itself. Whether
you're enticing that hard to get client or bolstering
a weak issue, AD-Q delivers.
features
of the AD-Q Study
Promotion
We will make a mailing to 300 advertisers or agencies
from your promotion list prior to the ad closing date
for each studied issue, advising them of the upcoming
AD-Q Study and encouraging them to advertise in the issue.
AD-Q will also provide upon request 300 copies of two
professionally-designed brochures targeted at advertisers
and agencies for use by your sales staff as leave-behinds
or for use in your own promotional mailings.
Survey
Each study involves a mail survey of up to 120 items
(limit of 50 items when conducted online) selected
by the publisher from the studied issue. The 120 items
may be divided between advertisements and
editorial departments or features at the discretion
of the publisher.
The
questionnaire typically includes eight 'standard'
Reader Profile questions relating to the reader's
company,
job responsibility, and his/her involvement in the
purchase of selected product categories. Publishers
are encouraged
to collaborate with AD-Q's professional research
staff to customize the survey to fit their needs.
Reports
There are three reports included in each AD-Q Study:
- The
Advertiser Report presents both historical and current
issue data on reader buying influence
and readership
scores for the advertisements studied. Scores for
all advertisements are shown separately for all
readers and for those readers who have buying/specifying
influence
for the advertised product.
- The
AD-Q Publisher's Report presents the editorial
and reader profile portion
of the data gathered. This may be used in conjunction
with the Advertiser Report or may be used independently.
This
report includes the use of graphics to help enliven
the presentation of the data.
- The
Verbatim Comments Report presents verbatim feedback
from the readers on
advertisements as well as editorial content in
the studied issue.
Awards & Plaques
We
will provide professionally-lettered AD-Q Award
Certificates for your highest scoring advertisers.
The top scoring advertiser will receive a certificate
that
will include a color reproduction of their
ad,
along
with a customized Advertiser Report with their
name on the cover. Handsome solid walnut plaques
are also
available. |
